First-hand experience of cultures outside of the United Kingdom has shown me something. It’s shown me an aspect of British culture that is essentially poison to anyone who wants’s to better themselves or succeed, in anything, not just music. The contrast between the UK and Europe is staggering when it comes to how musicians are treated, and how musicians behave.
A natural stop for many bands when they head East is either Belgium or Germany, unloading in cities such as Berlin, Hamburg, Brussels or Ghent. From personal experience, compared to playing UK venues, you are treated like royalty. Not only does the sound guy turn up on time (and get paid), you’re often immediately taken to your hotel or crash pad, served a hearty meal with a choice of beverage, given a rough idea of the night’s itinerary so you know what time you need to fall off stage or into the PA system, and you get paid, a decent amount. Often up to 500 Euros. On top of that, if you somehow manage to drink your rider before you’ve so much as played a single note, it will be restocked without question or hesitation. Many bands in the UK will be lucky to get a single beer, let alone a 3 figure paycheque.
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It’s simply not good enough to only want to support your own endeavours. Of course, there are some artists that actively promote new music and fellow bands, but it’s so rare. Obviously, your music is your product and that’s how you’re trying to make a living so you might see other artists as competition, but this could not be further from the truth. The more you support other bands, the bigger your own audience will become from reciprocal support. It’s also extremely important to understand that social media platforms such as Facebook will reward accounts that post a diverse range of media and content from a variety of sources. Facebook algorithms are designed to only put content in front of people if it thinks there is a big enough audience to show interest.
If you share content from other artists your post is likely to reach more people. Not only is this good for your band, but it’s also a great boost for the overall music scene. As artists, you’re not active all year round so use this time to help promote other bands. The more engagement your social media accounts receive the better. Its means when the time comes to promote your new material or tour, Facebook is likely to show it to more people. This is literally a win-win for any artist!
Support each other. You shouldn’t be fighting for the headline spot, you should be helping each other get there.
I started my career as a music journalist in 2013 and have been involved in the music industry as a touring musician, studio engineer and artist consultant since 2002, as well as previously being a signed artist. My passion for delivering high quality, informative music-related news is a daily driving force behind the content I create. Also a huge gaming nerd! Born in the United Kingdom and currently living in Sweden. Skål!CONTACT ME HERE
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