While She Sleeps News
It’s served to the public on a free platter and this very concept is wiping out the traditional methods of how music fans connect with artists. Artists are becoming nothing more than jesters fit for entertaining and nothing more. Whilst more and more artists struggle to generate revenue from record sales, record labels and streaming services are turning huge profits. Literally multimillion dollar profits.
“The majority (76% in fact) of music in 2019 is streamed. Probably by you, definitely by us & there’s nothing bad about that.
But if bands and artists are to survive and win the battle of art vs money, we need to find new income to keep afloat. One stream on Spotify pays approximately 0.00429p to the artist, which means it takes around 5000 streams to make £20.” - While She Sleeps
Whilst there are many benefits to streaming services, they are slowly destroying career opportunities for many artists. Mainly the independent artist that need the revenue the most.
“One stream on Spotify pays approximately 0.00429p to the artist, which means it takes around 5000 streams to make £20.”
The issue here is that people are aware of the implications of streaming music and not buying records, people know this has a huge impact on the artist, however, it’s more convenient for a user to not pay for music so why would anyone campaign to bring back having to actually pay for a record? If your Government said “Hey, we are thinking of scrapping tax but you still get all the benefits, what do you think?”, would you say no?
Not just our band and our music – this is aimed at every working band trying to make music and get it out there. Today, we are launching a free-to-use design to highlight the realities of being a band today.
While She Sleeps have taken it upon themselves, as have many artists, to try and tackle the issue. They are well aware that streaming is not going anywhere, not for the foreseeable future anyway, and as such, have decided to run a new campaign to highlight the importance of supporting artists by purchasing physically merchandise.
Taking to social media, While She Sleeps have launched a free to use T-Shirt design with a message to anyone willing to read it, and use it. Explaining the financial impact of streaming compared to directly supporting the band and how vital this is for artists to survive.
Even Corey Taylor of Slipknot recently made his opinion clear that streaming is stripping artists of vital revenue. Streaming needs a massive overhaul but there’s no one to govern or control it, and with huge labels signing their catalogue away to streaming platforms in multi-million dollar licensing deals, what can the little guy do here?
I started my career as a music journalist in 2013 and have been involved in the music industry as a touring musician, studio engineer and artist consultant since 2002, as well as previously being a signed artist. My passion for delivering high quality, informative music-related news is a daily driving force behind the content I create. Born in the United Kingdom and currently living in Sweden. Skål!CONTACT ME HERE