The popular alternative clothing line, Dolls Kill, came under fire last week as people called for an outright boycott of the companies products. This came after the owner, Shoddy Lynn, posted a story to Instagram that appeared to show support for police violence against peaceful protestors. Lynn posted a picture of police officers in riot gear lined up outside of a Dolls Kill store with the caption, “Direct Action in its glory” and has since made all of her posts private.

Despite this, the brand then decided to post 3 black squares on the official Dolls Kill account in apparent support of the ‘Black Lives Matter’ movement on, what has now become known as, Black Out Tuesday. “We fucked up. We should have been quicker, “ was met with a hostile response, and rightly so. “You are right to be upset with us, “ the post goes onto say, “We were slow to show our support of BLACK LIVES MATTER and we should have done more.” Well, that isn’t the issue it is? You could have done nothing, that would have been better than what you did do.

Dolls Kill then go onto defending their previous issues with certain vendors and clothing lines. “In the past, we haven’t been outspoken about issues. When customers have spoken out, we’ve responded by fixing it from the inside. Cutting ties with vendors, pulling items from the site and being more inclusive.” So just how do they plan on fixing this when it’s the inside that is the problem?

The brand then states they will be making a $1 Million Dollar investment into black-owned fashion labels. “We will do whatever we can to hold ourselves accountable. Dolls Kill is committing $1 million to purchase products from black-owned fashion brands and designers to feature on the site.”

However, patrons of the brand were quick to dismiss this as acceptable. “You called the cops on protestors???? ... wow,” says one former customer.

Vancouver based photographer, Lillian Liu replied with: “I remember a while back, my comments (along with others) being deleted/comments being turned off when I was calling something out for being problematic in your store and insensitive towards East Asians. I can’t help but feel like this support now for BLM does not come from a genuine place.”

Author Bio: AC Speed

Senior Editor

I started my career as a music journalist in 2013 and have been involved in the music industry as a touring musician, studio engineer and artist consultant since 2002, as well as previously being a signed artist. My passion for delivering high quality, informative music-related news is a daily driving force behind the content I create. Also a huge gaming nerd! Born in the United Kingdom and currently living in Sweden. Skål!


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